About Us

Our Vision

To become a benchmark brand bridging Eastern jade culture and global modern aesthetics, positioning NINE-YU as the top choice for overseas consumers to experience Chinese elegance.

We are dedicated to shattering the rigid stereotypes of traditional jade—unleashing the inherent allure of natural stones like chalcedony, jadeite, and jade through contemporary design language. Our goal is to make "Eastern beautiful stones" classic accessories that blend cultural depth with personal expression in global fashion scenes.

Meanwhile, with Chinese metaphysics-inspired customization as our link, each piece of jewelry will serve as an exclusive carrier of personal energy and cultural identity, ultimately establishing NINE-YU as a high-end jewelry benchmark defined by "Chinese aesthetics + personalized customization" in the global market.

Brand Mission

Product Creation

Centered on natural Chinese stones such as chalcedony and jade, we blend the essence of modern minimalist design language with Eastern aesthetic principles. We craft exquisite jewelry pieces that balance visual appeal, wearing comfort, and exceptional value—ensuring the elegant texture of natural stones complements diverse lifestyle scenarios.

Cultural Communication

We authentically communicate the profound essence of Chinese jade culture to overseas consumers. Through product design, storytelling, and scenario-based presentation, we break down cultural barriers—allowing consumers to intuitively grasp the Eastern philosophy and aesthetic wisdom embedded in the "charm of beautiful stones."

Personalized Service

Leveraging the integrated wisdom of Chinese numerology and constellation culture, we take users' date of birth as the primary reference to provide professional, precise customization consultations. We craft exclusive jewelry tailored to each user's unique traits and energy needs—forging a true "symbiosis and resonance between jewelry and wearer."

Value Assurance

We uphold uncompromising quality standards for natural stones and establish transparent material selection and production processes. With cost-effective pricing and premium after-sales service, we empower overseas consumers to effortlessly own Chinese-style treasures that unite cultural significance and practical value.